Loving customers who love your product or service is easy. But what about your haters?
Most companies fear negative reviews from customers, particularly public reviews. Social media has made complaining publicly seem like an obligation to some.
Not every customer is a good fit for your business. The customer is not always right. But some are.
Negative feedback about a real issue is a valuable opportunity to demonstrate a good customer experience. Customers who take the time to complain often are the people who care most about your business. How you respond to negative feedback says a lot about who you are as a company. If you can demonstrate this publicly, even better.
Responding well to negative feedback can turn your haters into your most loyal customers. To learn more on this topic, read Hug Your Haters.