Many organizations that need a content strategy don’t know they do, or don’t know what content strategy is.
If the following traits sound familiar, your organization can probably benefit from content strategy.
- Different teams create redundant content.
- Redundant content is translated.
- No single person can identify all your customer support channels.
- Nobody monitors or replies to online customer complaints.
- You don’t know if customers use your support content, or what they think about it.
- Content decisions are based on titles or authority rather than data.
- Support content is not maintained.
- Support representatives provide wrong or inconsistent information to customers.
- Internal stakeholders cannot list top reasons why customers ask for support.
- Translating your content isn’t feasible.
Still not sure? Contact us to discuss your specific needs.